Narrative Theory

I made a little video talking about narrative theorists and how I applied them to my short film, enjoy.


Target Audience Research – Short Film

I held a focus group with members of my target audience to discover what they enjoyed about my short film and what they think I can do to improve it.

These are a few of the responses which I got:

Screen Shot 2018-02-07 at 11.54.21.png

Screen Shot 2018-02-07 at 11.52.18.png

From doing this I have learnt what works and what doesn’t in my short film. I am happy that they like my use of the camera and the casting. However to improve I am now going to add ‘5 Years Forward’ as a title after the train flashes as some audience members were unsure wether this was a crash or not. I am going to add some POV shots to make the viewer more connected to the character. I need to tighten the edit. I am also considering adding credits to the end of the film, a way to round it up.

Final Poster

After all the research and feedback that I got I altered my poster and I believe, now, I am finally happy with it.


From my previous draft I decided to edit the picture again as i got comments about it being too over exposed. Screen Shot 2018-02-02 at 12.14.25.png

I also got feedback that the rectangle around the poster looks odd and doesn’t work but when I took it off I think it didn’t work at all. I personally like this on the poster so I made the decision to keep it.

Screen Shot 2018-02-02 at 12.13.25.png

I also, finally also added quote marks around the tag line as some people thought this looked weird and cut off but I think I was able to sort this issue.

Website – Feedback

I got 2 members of my target audience to use my website and give me some feedback. This is what they said.

Strengths: “good animations on homepage, nice colours, font is clear, good design & layout, easy to navigate”

“font is representative of film, bloopers is a unique idea”

Improvements: “include reviews, feature short film, make sure social media links are relevant”

“The film festivals are all the same, include short film on homepage, add reviews; they are currently empty, page doesn’t have many features”

I now need to improve it a lot, I haven’t completely finished it so there is quite a lot which I want to add and changed.

I will get reviews from viewers of my film to add to that page, I also need to add my final version of my short film onto the website which will take up a lot of blank space. One comment was that the website hasn’t got many features but I personally believe that this makes it easier to use and navigate and my audience, in a previous survey, admitted they prefer a simple website. However maybe I could do further research to add some extra pages onto my website

I am very happy that they enjoyed the colour scheme and animations. I also got a comment about the text working well, I am rather pleased about this as I spent quite a bit of time deciding which font to use and how to arrange it.

Website – Audience Research

My second ancillary text is to create a website for my short film. I have done a lot of research into film websites so I know what I think works and what doesn’t, however I want to create a website which I know my target audience will enjoy visiting so I thought it work be essential to have an interview with a target audience member.

I asked these first 2 questions to ensure that it was my target audience who were responding to my survey.

Screen Shot 2018-01-26 at 13.06.06.png

Screen Shot 2018-01-26 at 13.06.15.png

I personally visit film websites a lot but I wasn’t sure if this was a common thing, I wanted to discover the importance of a film website for an audience. Turns out my target audience also visits film websites quite often.Screen Shot 2018-01-26 at 13.06.22.png

I need to ensure that I include information that people want and need, I want everything included to be relevant. I am going to include the film on the website, I may add a page with more information as I don’t know that with my current pages I have enough.

Screen Shot 2018-01-26 at 13.06.32.pngScreen Shot 2018-01-26 at 13.06.41.pngMy target audience all prefer a layout which is more simple, I agree. I really enjoyed some of the technical websites in my research however they didn’t provide the information proficiently.

Screen Shot 2018-01-26 at 13.06.48.png

I am actually surprised that some people said no to this, however the majority would like to see a bloopers video so I will keep it on the page where I already have it.

Screen Shot 2018-01-26 at 13.06.53.png

Doing this survey allowed me to get a better idea of what is wanted from a film website, I haven’t had experience making a website before but I very commonly visit them myself so hopefully I will be able to create a good final product.



Typography for Short Film

The typography in my short film is something I have yet to decide, there are so many different options I think its important that I get this right. I need it to be similar to the text on my poster and in my website however it won’t be exactly the same as I believe the text has a different purpose in this circumstance. On my poster and website I want my text to stand out above other film posters and make the film memorable but in the short film it needs to be more subtle with the subtitles. However, much like the film poster, I want the actual title of the film to be underlined and bold as this is what I want my audience to remember.

Screen Shot 2018-01-26 at 12.04.17.png This text is what I used for my first draft but I think it doesn’t match the genre of film, its very powerful, I need something much more delicate.

Screen Shot 2018-01-26 at 12.12.34.png This was the next I tried and I actually really like it, it matches the theme well, it isn’t too fancy, its simple but it works. I decided to see what it looks like underlined and it actually looks really good I think this is the font and style I will use for all my video.

Screen Shot 2018-01-26 at 12.12.23.png